Friday, May 2, 2008

The "Ascent to Asia" Campaign

The Rocky Mountain News has an interesting article today about the "Ascent to Asia" marketing campaign launched recently to promote the establishment of a non-stop flight between Denver and Tokyo. A coalition of Denver officials and regional boosters are working to generate momentum for establishing a trans-pacific flight. As a marketing professional, I have to say the campaign slogan is catchy and the poster designed to promote the effort is quite beautiful. This is a critical undertaking for the economic competitiveness of the Denver metropolitan region and I applaud these outstanding efforts.

Previously I blogged about the new United flight from Denver to London in November 2007 and about Denver's relatively lower international air traffic in two parts on September 23, 2007 and September 5, 2007.

Poster image from, photo by City of Denver; Business Groups.

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